Ben Hogan is one of the most respected brands in golf equipment, recognized for its craftsmanship, precision, and strong commitment to performance, particularly regarding irons. Entrepreneur Simon Millingot revived this iconic golf brand in 2023.
The resurrection brought two drivers, hybrids, fairway woods, and four new sets of irons to the market.
Notable among them are the CB and Worth MB models, which feature lightweight ceramic matrix composite core pieces to control the cog location throughout the set.
Another aspect that stands out from Ben Hogan golf equipment is Ben Hogan’s philosophy, especially on its wedges.
During his playing career, Ben Hogan’s competitors called his pitching wedge his “equalizer” because he used it effectively.
In fact, Ben Hogan himself credited his short game success to his wedges. That is not all; Ben Hogan wedges are not the only thing we will discuss here.
We will cover several aspects of this golf brand, with a primary focus on Ben Hogan golf equipment. So, let’s dive in.
Key Features of Ben Hogan Equipment
Several things that come to mind when we talk about Ben Hogan golf equipment, ranging from the quality of the design to how it interacts with its users.
Here are the main features of the brand.
- Focus on Performance and Craftsmanship: As mentioned in the introduction part of this article, Ben Hogan equipment is popular because of its craftsmanship and performance. The brand emphasizes the lost art of the course technician focusing on control, accuracy, and strategic play instead of solely on row distance. In addition, the company still maintains the philosophy of creating high-quality clubs that prioritize both value and performance. The brand dedicates itself to honoring Ben Hogan’s legacy throughout the design process. The legend believed in building clubs that were as close to perfect as possible.
- Icon Irons: The ICON irons are available in a classic nickel chrome finish or a Diamond Black Metal finish. Both of these finishes are durable and designed to improve performance.
- Customization: Ben Hogan has done a lot in terms of offering extensive customization options. The customization covers irons, where it targets the loft, lie angle, shafts, length, and grips.
- Direct-to-Consumer Sales: The company has a unique model of delivering value to its users. It sells its clubs directly to consumers. This approach cut out traditional retail markups, meaning that they are able to offer the equipment at lower prices.
- Variety of Irons: The brand sells various iron sets, including the Ft. Worth CB, Ft. Worth MB, PTx Pro, Legend, and Icon models. Each of these irons has unique features and performance characteristics.
- Precision Manufacturing: Most people love the Ben Hogan brand because of precise manufacturing and quality output. The company utilizes Mitchel golf equipment in the manufacturing process to ensure consistency and accuracy in club design.
- Progressive Weighting: A majority of Ben Hogan irons utilize progressive weighting. The different weight distribution covers the long, mid, and short irons to enhance the trajectory of the club as well as launch.
- Innovative Technology: Besides the impressive craftsmanship that the company boasts, there is also the element of innovation in the design. While the brand is rooted in tradition, Ben Hogan Golf tries to incorporate modern technology like ceramic matrix composite when designing their irons to optimize the center of gravity and launch conditions.
- Emphasize Quality and Course Technician: The company is committed to using only the best materials and construction methods, including forging ceramic into their irons. These materials contribute to better performance and the club’s improved lifespan. In addition to this, Ben Hogan Golf places high importance on control, accuracy, and strategic shot-making.
Things that Make Ben Hogan’s Golf Equipment Right
From the above features, you should now have a clue of what the brand stands for and its ways of operation. But there is more.
Here are a few reasons why Ben Hogan is a suitable brand to include in your golf bag:
1. Ben Hogan Vision
As mentioned above, Mr. Hogan founded his company several decades ago with a goal of manufacturing the best-quality and highest-performing golf equipment on the market.
Today, the company is still following that mission. Nothing they produce leaves the factory unless they feel that Mr. Hogan would be proud of it.
2. Lower Prices
Since the brand markets their stuff directly to consumers, they are able to get rid of the middleman margin. With Ben Hogan, you don’t need to pay the 40% to 60% markup that the retailer charges you.
In addition to this, the company has no fancy building to maintain, minimal tour endorsements, no sales force, and a minimal marketing budget.
3. Micro Manufacturing
If you have heard of craft beer, then you will relate to what Ben Hogan is doing.
The company operates under the same principle as craft beer. Here, there is no mass production or taking shortcuts.
They build every single club to exacting and individual specifications.
What stands out is that each set is built as a set. Surprisingly, they don’t even stock anything to ensure that your clubs are just yours.
4. Emphasis of Forged Clubs
Ben Hogan Golf believes that forged clubs are superior to investment cast clubs. And that is true, as forged clubs are pricier and require time to produce.
Unlike the inferior and less expensive cast clubs, they provide more feel, consistency, and feedback.
5. There Is Something for Everyone
While Ben Hogan golf equipment is often associated with more accomplished golfers, the brand offers something that can suit every serious golfer.
For instance, their EDGE irons are extremely forgiving, making them ideal for beginners. Similarly, their Precision milled forged putter can help any golfer on the toughest greens.
6. Made in the USA
Some of the components used to manufacture Ben Hogan golf equipment are sourced from overseas, but all assembly, quality control, and shipping are done within their Texas factory.
Ironically, some of the top golf equipment brands manufacture and ship their products from overseas.
7. Try Before You Buy
As you may already know, you will not find Ben Hogan golf equipment in your local golf shop.
That means that you have to order directly from the manufacturer. The good thing is that it allows you to try before you buy.
Their demo program allows you to try two clubs over a period of two weeks. So, you can compare them to your current clubs and competitors’ clubs before you buy them.
8. There Is Always Something New
Given that the brand is not limited or controlled by retail store shelf sets or seasonal schedules, they are able to come up with new products on a regular basis.
They will release the product to the market once they believe it meets the quality necessary to feature Mr. Hogan’s signature logo.
9. Believe in Uncluttered Closets and Garages
The company has a trade-up program that allows you to exchange your old clubs for new ones.
All you need to do is buy new equipment and then trade in your old clubs.
And the good thing is that it doesn’t have to be theirs. The company will give you a fair market value for your golf equipment.
Top 5 Ben Hogan Golf Equipment
1. Ben Hogan PTX Pro Irons
The Ben Hogan PTx Pro irons are well designed for forgiveness and distance.
It does so without interfering with the classic look and forged feel.
And the best part is that the irons are available at nearly half the price charged by the competition.
Ideally, the PTx Pros are not designed to be played by distant irons.
Instead, they were designed as an upgraded version of the PTx irons from 2016.
The PTx Pro were designed to be the highest quality and best performing irons on the market, targeting better players who are looking for certain performance characteristics.
2. Ben Hogan VKTR+ Hybrid
The Ben Hogan VKTR+ is a compact, iron-replacement hybrid that offers moderate forgiveness and high spin. The hybrid has many excellent features.
Top among them is the sole design.
It has the V-Sole just like their other clubs, which offer better turf interaction for improved ball contact.
Another unique thing about it is its four movable weights.
3. Ben Hogan GS53 MAX Driver
The Ben Hogan SG53 MAX driver is ideal for golfers who are seeking maximum distance and forgiveness off the tee.
Its unique features include a large 460cc head and a broader face than the original GS53.
We love this driver because it is intends to inspire confidence and deliver a soft feel on the center strikes as well as distance on off-center hits.
4. Ben Hogan Wedges
Ben Hogan wedges, particularly the Equalizer II series, is for their forged feel, custom fit options, and classic design.
Just like other Ben Hogan equipment, the company sells the wedges at a competitive price.
Most people love them because they offer a satisfying mix of feel, spin, and control.
5. Ben Hogan Edge EX Iron.
The Ben Hogan Ed EX Irons are some of the most intriguing game improvement clubs.
Not only are they forged, but they are also open-cavity-back irons.
They are normally regarded as solid-game improvement clubs that offer a pleasing balance of playability and forgiveness.
Wrap-Up
Ben Hogan golf equipment, particularly the irons, is good for their nice blend of modern performance and classic aesthetics.
They offer an excellent feel, forgiveness, and turf interactions. The company has maintained top quality as envisioned by the founder.
The best part is that you can get their products at prices that compete with the big boys.
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